Working through Prom/Rozetka is easier. But margin is 40% less. We explain why your own site is a competitive advantage.
"Why do I need my own site? I sell on Prom.ua, everything works."
I ask: "What's your margin?"
"10-15%"
"Who sets the prices?"
"Well... I look at competitors. If they lower — I lower too."
Classic dropshipping trap on marketplaces. Race to the bottom on prices. Everyone sells the same thing, only competitive advantage — price. Whoever's cheaper — wins.
Now look at a seller with their own site:
- Margin: 30-50%
- Sets prices themselves
- Not dependent on marketplace rules
- Customers return to them, not to platform
This isn't fantasy. This is 2026 reality.
**Case: Marketplace vs Own Site**
Andriy sold LED lamps on Prom.ua. Results per month:
- Sales: 120 pcs
- Revenue: $2400
- Cost: $2000
- Prom commission (5%): $120
- Net profit: $280
Margin: 11.6%. For a month of work — $280.
We made him a simple site + set up ads. Results first month:
- Sales: 80 pcs (less!)
- Revenue: $3200 (more!)
- Cost: $2000
- Ad spend: $300
- Net profit: $900
Margin: 28%. Per month — $900. Three times more!
Why? Price. On Prom he sold lamp for $20 (because everyone at $20). On his site — for $40. And people bought.
**Why Own Site Gives Higher Margin**
**1. No Price Race**
On marketplace:
- 50 sellers sell same lamp
- Buyer sorts by "cheapest first"
- Need to be cheapest
On own site:
- Buyer doesn't see competitors
- Nothing to compare with
- Buys if price is adequate
**2. Can Sell Through Value, Not Price**
On marketplace: "LED Lamp, 10W, $20"
On own site:
"This lamp shines like 100W regular, but uses 10x less electricity. You'll save $50 per year. Works 30000 hours — that's 10 years. 3-year warranty. $40."
See the difference? You're not selling "lamp for $20", but "save $50/year". Price is no longer that important.
**3. Control Over Brand**
On Prom customer buys "on Prom". Remembers Prom, not you.
On own site customer buys at "LEDmaster" (example). Remembers you. Next time comes to you, not searching on Prom again.
**Hybrid Model: Marketplace + Own Site**
No need to choose. Andriy still sells on Prom. But:
- On Prom: 80% products, competitive prices, 12% margin
- On own site: top-20 products, higher prices, 35% margin
Prom gives volume. Own site gives profit.
**Conclusion**
Dropshipping on marketplaces — is a start. But it's not a business. Business — is when you control prices, brand, customer base.
2026: competition on marketplaces is crazy. Margin is falling. Who will remain? Those who have their own site, their own audience, their own brand.
Andriy started with Prom. Made a site. Now 70% profit — from site. Plans to close Prom completely, because "there's only hassle, but little money".
Want the same? Write — we'll show how to launch dropshipping site properly.
