Working through Prom/Rozetka is easier. But margin is 40% less. We explain why your own site is a competitive advantage.
"Why do I need my own site? I sell on Prom.ua, everything works."
I ask: "What's your margin?"
"10-15%"
"Who sets the prices?"
"Well... I look at competitors. If they lower — I lower too."
Classic dropshipping trap on marketplaces. Race to the bottom on prices. Everyone sells the same thing, only competitive advantage — price. Whoever's cheaper — wins.
Now look at a seller with their own site:
- Margin: 30-50%
- Sets prices themselves
- Not dependent on marketplace rules
- Customers return to them, not to platform
This isn't fantasy. This is 2026 reality.
Case: Marketplace vs Own Site
Andriy sold LED lamps on Prom.ua. Results per month:
- Sales: 120 pcs
- Revenue: $2400
- Cost: $2000
- Prom commission (5%): $120
- Net profit: $280
Margin: 11.6%. For a month of work — $280.
We made him a simple site + set up ads. Results first month:
- Sales: 80 pcs (less!)
- Revenue: $3200 (more!)
- Cost: $2000
- Ad spend: $300
- Net profit: $900
Margin: 28%. Per month — $900. Three times more!
Why? Price. On Prom he sold lamp for $20 (because everyone at $20). On his site — for $40. And people bought.
Why Own Site Gives Higher Margin
1. No Price Race
On marketplace:
- 50 sellers sell same lamp
- Buyer sorts by "cheapest first"
- Need to be cheapest
On own site:
- Buyer doesn't see competitors
- Nothing to compare with
- Buys if price is adequate
2. Can Sell Through Value, Not Price
On marketplace: "LED Lamp, 10W, $20"
On own site:
"This lamp shines like 100W regular, but uses 10x less electricity. You'll save $50 per year. Works 30000 hours — that's 10 years. 3-year warranty. $40."
See the difference? You're not selling "lamp for $20", but "save $50/year". Price is no longer that important.
3. Control Over Brand
On Prom customer buys "on Prom". Remembers Prom, not you.
On own site customer buys at "LEDmaster" (example). Remembers you. Next time comes to you, not searching on Prom again.
Hybrid Model: Marketplace + Own Site
No need to choose. Andriy still sells on Prom. But:
- On Prom: 80% products, competitive prices, 12% margin
- On own site: top-20 products, higher prices, 35% margin
Prom gives volume. Own site gives profit.
Conclusion
Dropshipping on marketplaces — is a start. But it's not a business. Business — is when you control prices, brand, customer base.
2026: competition on marketplaces is crazy. Margin is falling. Who will remain? Those who have their own site, their own audience, their own brand.
Andriy started with Prom. Made a site. Now 70% profit — from site. Plans to close Prom completely, because "there's only hassle, but little money".
Want the same? Write — we'll show how to launch dropshipping site properly.