Imagine: you wake up with +15 orders from the night. We explain how to set up a website that sells without your involvement.
Saturday, 8 AM. You open your phone. 8 new orders. 3 paid, 5 awaiting confirmation. You haven't even made coffee yet, and business is already working.
This isn't fantasy. This is regular modern automation. But for some reason, most online store owners still:
- Confirm orders manually
- Answer typical questions in DMs
- Send invoices via Viber
- Process payments by hand
While they do this — their competitors sell even at night, on weekends, during vacation.
**Case: +60% Sales During Night Hours**
Our client Marina sells children's clothing. Her site used to work like this:
1. Customer adds item to cart
2. Clicks "Order"
3. Fills out form (name, phone, address)
4. Waits for Marina's call
5. Marina calls (if she has time)
6. They discuss details
7. Marina sends payment details
8. Customer pays
9. Marina receives money, ships product
The problem? Most steps don't happen immediately. Customer ordered at 10 PM — Marina will only see it in the morning. Overnight, the customer changed their mind or found a faster seller.
We rebuilt the system:
1. Customer adds item, clicks "Order"
2. Immediately sees "Pay Now" button (LiqPay)
3. Pays by card in 30 seconds
4. Automatically receives message: "Payment received, will ship tomorrow"
5. Marina gets Telegram notification: "New paid order #234"
6. Next day Marina just packs and ships
Result: +60% sales during night hours (9 PM to 7 AM). Customers order when convenient for them, not when the store is open.
**What "Automated Site" Means**
It's when a customer goes from "want to buy" to "paid" without your involvement. Key components:
**1. Online Payment**
Not "we'll send you details", but a "Pay Now" button. LiqPay, Monobank, Portmone — works with cards, Apple Pay, Google Pay.
Conversion grows by 40-80%. Because the customer pays while "hot". No need to wait, search for details, go to the bank.
**2. Automatic Notifications**
Customer paid → receives SMS/Email: "Thank you, will ship tomorrow". Item shipped → receives tracking. Item at post office → reminder to pick up.
You don't write this manually. Everything's automatic.
**3. Synchronization**
Order immediately goes to your CRM or Google Sheet. No need to copy from the site. No need to remember anything.
**4. Chatbot**
"What's the shipping?" "What sizes?" "Any discounts?" — 80% of questions are the same. Bot answers instantly, you — handle real problems.
**Typical Objections**
"I don't need this, I handle everything"
Marina said that too. Until she went on vacation and lost 40+ orders because there was no one to process them.
"My customers want human interaction"
Your customers want to buy the product. Quickly and conveniently. Communication — that's what you want, they tolerate it.
One client was afraid to add online payment: "What if no one pays by card?". We added it. 85% of customers started paying by card. 15% — still by bank transfer (we kept that option too).
"It's expensive"
Online payment integration costs from $200-300. If you sell at least 30 items per month — pays for itself in a week due to increased conversion.
**What Else Can Be Automated**
**Returns**
Customer wants to return? Fills out form on site, uploads product photo, indicates reason. You get the request and decide. No need to chat in messengers for hours.
**Loyalty Program**
Customer registers → +100 bonus points. Buys → +5% of amount. Accumulates 500 points → 10% discount. Everything calculated automatically.
**Upsells**
Customer bought a dress → system suggests accessories. Not pushy, just: "Others also bought". Average check grows by 20-30%.
**Real Numbers**
Clothing store (Marina):
- Was: 20-25 orders/day, 1.2% conversion
- Became: 35-40 orders/day, 2.8% conversion
- +60% revenue in first month
Electronics store (Dmytro, Lviv):
- Was: order processing — 15 minutes
- Became: order processing — 2 minutes (just pack)
- Time saved: 4 hours/day
Cosmetics store (Oksana, Odesa):
- Was: 40% rejections after checkout (waited for call, changed mind)
- Became: 12% rejections (immediate payment)
- +70% order → sale conversion
**Conclusion**
It's 2026. Customers want to buy at 11 PM from their couch. They won't wait until morning for you to respond. They'll just go to a competitor who has a "Pay Now" button.
Your site should sell while you sleep. Otherwise you're leaving money on the table.
Marina now calmly goes on vacation because she knows: the site works. Orders are processed. Money comes in. Automatically.
Want the same? Write to us — we'll show how it works on your site.
